Ramadanman x Nike x Brazil

Don’t know what they’re putting in the water down at the Nike offices, but whatever it is, it seems to be working.

Cadência is a new film made for the brand by Daren Bartlett, director of the excellent capoeira doc O Zelador. It’s about the rhythm of Brazil, apparently, and visually it looks pretty stunning – thanks in part to some lovely animation by Jiwon Park.

A selection of Park’s stills from the film are being exhibited until the 25th of April at Nike’s new 1948 space (“part retail outlet, part creative playground”), alongside a purpose-made surround-sound installation from dubstep producer ramadanman. Which ought to be awesome.

ramadanman – reclaim


[via FACT}

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3 thoughts on “Ramadanman x Nike x Brazil

  1. I love that in the animation the world cup is the old one. Brazil still don’t consider 94 a proper victory because it wasn’t beautiful yet England would do pretty much anything to get a bit of silverware.

  2. Pingback: Cadência « Nossa! Brazilian music & culture

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