A couple of months back Russ from Sounds & Colours pressed the debut album by São Paulo’s Criolo into my hands, swearing it was the finest hip-hop record he’d heard since Outkast’s last one.
I don’t think Nó Na Orelha is that, in all honesty, but it’s certainly one of the freshest things to come out of Brazil’s music scene for a while, and there’s one song in particular that’s really caught my ear.
Some Paulista friends have told me it sums up the feeling of living in São Paulo better than anything else, and judging by the crowd reaction at the album’s launch party, I’d say it’s definitely struck a chord there somewhere.
I’d imagine most artists can only dream of having crowds singing along to every word of their song before it’s even come out, right? I suppose the fact that the album’s available as a free download doesn’t hurt though.