Don’t know what they’re putting in the water down at the Nike offices, but whatever it is, it seems to be working.
Cadência is a new film made for the brand by Daren Bartlett, director of the excellent capoeira doc O Zelador. It’s about the rhythm of Brazil, apparently, and visually it looks pretty stunning – thanks in part to some lovely animation by Jiwon Park.
A selection of Park’s stills from the film are being exhibited until the 25th of April at Nike’s new 1948 space (“part retail outlet, part creative playground”), alongside a purpose-made surround-sound installation from dubstep producer ramadanman. Which ought to be awesome.
ramadanman – reclaim